Magazine Research focus group

1. Gender; M/F 2. What’s your Age? 3. Do you like the advert, and why? 4. Is the advert effective? 5. Does the advert suit the genre of Indie Rock? 6. Does the advert look professional? 7. Would the advert compel you to buy the CD?	1. M 2. 17 3. No. It is too dark. 4. Not really, because I don't like the genre. 5. Yes, it does, but I don't like the genre. However there is not enough graffiti. 6. The logo's make it look pretty good. 7. No
	1: M 2: 18 3: Yes, it fits in w/ HMV's imagery. 4: Not to me, because I don't like that genre of music. 5: I'd say yes. 6: Yes. 7: Hell no.
	1. M 2. 18 3. I like the advert because it looks professional 4. Yes, it does work 5. Yes 6. Yeah, it looks like a typical advert from HMV. 7. If it has a coupon then yes!
	1. F 2. 43 3. Yes I do like it, I think it’s original and edgy. 4. Yes I think it is. 5. Yeah, I think. 6. Yes it does actually! 7. Yes, if I liked the music then I would definitely.
	1. F 2. 18 3. Yes because its cleverly designed with a hole through the front. 4. Yes 5. No 6. Yes 7. Yes
	1. F 2. 19 3. No, It seems too busy? 4. It advertises HMV very well 5. Actually I think it does, but it is a big genre, and it could do w/ being more specific. 6. Yes, it kind of does, but as I say, that is not the problem w/ it. 7. No, it would turn me away if anything
	1. M 2. 20 3. Yes, it seems very different, but in a good way? 4. Yes, because it stands out. 5. I don't know much about the genre, so I can't really tell I’m afraid 6. Yes, definitely! Very well done. 7. I'm not sure the advert alone could do that, but it would help.

Overall Results

M 4/7

17-43

Y 5/7

Y 4/7

Y 6/7

Y 7/7

Y 3/7

What we can learn from these results is; In %, this seems to be more geared towards females, as for a higher percent of females liked it in comparison to those who didn't. Also it seems to be aimed more at 18+, this is fortunate as for it is the key demographic for this genre of music. The advert itself seems to have a high ratio of likes, this is stand alone, and revealing no negatives or positives possible from the music itself. The overall efficiency of the advert though is slightly behind its aesthetics. Now, unusually however, we find that a very high % feel that the advert suits the genre. This tells me that people are not as liking towards the genre then they are to the artistic and physical design. This is backed up by the fact that 100% of the people asked agreed that the advert looks professional! Finally we get to the crux of it, a mere 3/7 people would buy the CD based on the advert. This concludes that the work, the advert in itself is very good, even convincing people of different niches of its value, but ultimately, no amount of marketing can make someone buy something they don't like.


Written by Curtis Jones
Edited and Formated by Joel Wright