Genre: Heavy Metal
Usual generic conventions: instrumentals in the video, The whole band onscreen at once playing their instruments
non narrative based and loose connections with lyrics
analysis: Start with iris wipe into an iris shot, film grain and flicker thus giving the appearance of an old silent film giving an unusual style then the title appears in the style of the old silent films, throughout the whole of the music video the iris shot, film grain and flicker convey age and helps the viewer quickly understand that it is set in the late 18
00's early 1900's onwards this fits in with the lyrics to convey the narrative of a strange doctor reanimating a woman. The videos derives its imagery from a 1920 silent film, The Cabinet of Dr. Caligari with Rob Zombie in the role of Caligari, and the eponymous girl in the place of Cesare the Somnambulist. The video imitates the appearance of aged, silent films, using inter-titles and artificially grainy and jumping film. Like Caligari, it also uses black and white film that has been tinted sepia, aqua, and violet for expressionistic effect. The video was directed by both Joseph kahn and Rob Zombie.
The video is typical for Rob Zombies work using surreal imagery and including comic moments His video work can be likened to the work of Rammstein who also use over the top imagery and comic moments for the same effect although their videos often don't correlate to their lyrics, and they often have the whole band instrumentals not just as a narrative
By Ryan Moffit
By Ryan Moffit
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