How did you use new media technologies in the construction and research, planning and evaluation stages?

What have you learned from your audience feedback?

How effective is the combination of your main product and ancillary texts?

In what ways does your media product use, develop or challenge forms and conventions of real media products ?

Final Music Video

Bad Quality (Youtube)

Costume, Props and Location Analysis

The use of differet conventionsnins in our music video allow us to represtent a hidden meaning within the main video. to start with the use of casual clothing allows the viewer to react wih the main characters as they have been through the same experiences. It also signifies realism showing that the scenes being shown are real situations and acttions.

The locations from the music video try to show the breaking of the simulated relationship. The use of a desearted, damaged and old buildings sybolyslis that the relationship between the characters has gone sour and fallen apart. This is also re-enforced throguh the use of the black and White effect. The other locations used allows the viewer once agin to engage the piece easier, by giving a reconisable family home.

Finnally even though there were realy any props used they two had meanings. The letter shows an old method of communicting, this shows that the relationship between the two characters was proberly a more traditional one. The second and final prop that was used is the stoolthat is seen in the first part of the intro. The main character is siting down in a relaxed pose reflecting on the memories that have passed.

Overall the use of all of these methods allow us to create the hidden meaning of a broken relationship.



Written By
Joel Wright

Curtis's evaluations

This is our group evaluation, it will be recorded and placed below. Following this post will be our individual evaluations, where we discuss schizophrenically our own performance throughout the project. The aforementioned litigation will be carried out entirely by one individual, whose job it will be to pronounce truthfully how well they did.

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Treatment Modification

unfortunately due to issues with props we are unable to fim our ending for the music video, the scene in which mat walks through the house and photos and momentos disappears behind him and the colour fades as he walks past, for this scene we have been unable to source any photo frames, gifts and other momentos for this scene. after evaluating the situation we have come to the hard decision to cut the scene, to combat this we have added more footage into the film as so not to compromise the viewing experience.

DigiPak Evaluation

All though my comments maybe slightly bias towards our groups DigiPak, I feel that we have succeeded in creating a design that breaks the mold. By trying to design and create a DigiPak that has a whole in the front we have allowed the customers to experience a sense of curiosity. The imagery used in the inner cover is all from the location to show the customer what they should be expecting. Over all I think that our DigiPak would have an impact if released and look great with an innovative design.

FeedBack from Group

Joel Wright
I think that the DigiPak uses the space provided very well and the font cover showing the Title with the window to the next level showing the artist. I think if I was going to redesign the DigiPak and created it again i may of changed the back background as i feel this may not be a prominent as other colours.

Curtis Jones
I like the amount of work that we have put into our digipak. There is just so much too it. A lot of writing, contents and extras. This will attract the hardcore fans in their hypothetical droves. But the overall, the entirety, and design, the idiosyncrasies that are imbued in the digipak are what makes it outstanding.

Ryan Moffitt
In my opinion our digipak adresses all of the criteria needed for this genre, bright colours against a dark background, image behind the cd tray, and many more all of these combined make a package that is both visually appealing and informative for the purchaser. The digipak includes a insert containing lyrics and band bios, this adds to the attraction of the digipak and gives the fans an extra incentive. in all our digiPak offers a complete package, and shows all of our creative and imaginative skills.

Outsider FeedBack

Nicholas Johnson:

After looking at your digipak I really like the imagery. However feel that the colours are too bland. This leaves me getting a bit bored of the pak, and feel that if I had bought it then I wouldn’t long be excited by it or enjoy it.

Robert Cubberly:

I think its very innovative and stand out compared w/ its rivals. I think it may be a bit flimsy, but other than that I think it is very good.

In conclusion we feel that the DigiPak has lived up to our expectations. and the continuous panoramic image for the disk tray is a really nice touch that allows the viewer t see the different states of emotion the artist is going through.

Written By
Joel Wright

Interviews Sourced and Written by
Curtis Jones